Born in Jaipur.
Worn everywhere.
Contemporary silhouettes shaped by Jaipur slow-craft and muted mineral pigments.
Rooted in Tradition.
Styled for today.
Contemporary ethnic silhouettes designed for intimate celebrations and festive moments.
Made by Hand.
For moments that matter.
Contemporary silhouettes adorned with intricate needlework, crafted slowly by local women artisans.
Born in Jaipur.
We don’t put people in boxes. We put art on fabric.
Conceived in Jaipur alongside local women artisans, AUNLABEL removes rigid societal labels by celebrating the clothing labels women craft with their own hands.
We practice slow luxury in pure Chanderi silks, handspun mulmul, and natural mineral dyes—crafted in limited batches with honest, transparent pricing.
Explore Collections
New Arrivals
Fresh silhouettes, rooted in timeless craft and measured restraint.
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Tradition, reimagined.
Handloom textiles meet fluid contemporary draping. Designed in the royal heart of Jaipur, worn across the cultural capitals of the world.
The Bestsellers
Our most coveted Jaipur silhouettes, celebrated for their fluid drape and tactile craftsmanship.
Loved for the way it feels.
Remembered for the way it looks.
The Chanderi Anarkali is a revelation. I wore it for an autumn wedding in London; the drape had the ease of modern eveningwear with all the soul of Rajasthan. Pure poetry.
Mrs. Tara Gupta
Delhi • Anarkali Set
Finding contemporary Indian wear that avoids synthetic glitz is near impossible. AUNLABEL’s earth pigments and muted raw silks are in a league of their own.
Mira Kothari
Mumbai • Terracotta Co-ord
The fabric breathability is unmatched. The garments arrived beautifully presented and accompanied by an artisan monograph. True slow luxury.
Mrs. Manisha Sharma
Udaipur • Silk Asymmetric Dress
The AUNLABEL World